Beauty Industry

Berlin Wins WorldStar Award For Hand Soap Package

The Global competition recognized just 11 US packages.

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By: Jamie Matusow

Editor-in-Chief

Berlin Packaging’s custom Pampers Kandoo “Corner Buddy” hand soap package for Nehemiah Manufacturing garnered a 2011-2012 WorldStar Award, which recognizes the best packaging around the world. The custom frog-shaped container is designed to fit in tub or sink corners for easy do-it-yourself dispensing by children. It was one of only 11 U.S. packages and 137 worldwide to earn the commendation. The WorldStar awards will be presented in June 2012 in Split, Croatia.

WorldStar winners were selected by 23 judges from 22 countries and announced earlier this month in Sweden by the World Packaging Organization (WPO). Awardwinners are chosen exclusively from packages that have won recognition in select national or regional competitions and the awards are based on the judges’ consensus that a package is superior in its category and better in execution or innovation than others in its class. The Corner Buddy package had won the Best of Show in the 2011 National Association of Container Distributors (NACD) packaging competition in the U.S. The package and label were developed by Berlin Packaging’s Studio One Eleven design division as part of a re-launch of Pampers Kandoo, a line of children’s personal care products.

“The power of this package lies not just in the unique shape and how it fulfills the mission of the Pampers Kandoo brand but, more importantly, in the way the container performs. Unlike other packages in its class, it gives children the independence to dispense their own soap without help from a parent, sibling or babysitter,” said Scott Jost, Berlin Packaging vice president of innovation and design. “These awards from NACD and now WPO reinforce the importance of function as well as form in designing packages that succeed for both the end user and the brand.”


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